19 Oct 2018

New appointment - Paula Purdy

We've appointed Paula Purdy as Business Development Manager (BDM), North of England, reporting directly to D’mitri Zaprzala, Head of Sales. 

Paula’s appointment follows on from the three regional BDM hires announced last month, with representatives now established across the UK. These hires demonstrate our confidence in the state of the regional property market, as we look to grow our intermediary and direct client network across the UK’s major regional hubs.

Paula brings over 17 years of residential, commercial, buy-to-let and bridging lending experience. She joins from Shawbrook Bank, where she was Head of Sales, Residential Mortgages, increasing business and raising Shawbrook’s profile amongst intermediaries. 

Paula will be responsible for deepening existing relationships with introducers, alongside building new ones, in and around major North of England cities including Chester, Liverpool, Crewe and Warrington, leveraging our comprehensive residential, commercial and development product range. 

Since the start of 2018 we've added 26 new employees, supporting the growth of the loan book to over £800m. Recent regional deals include four commercial property loans, totalling £35m, across Birmingham, Edinburgh, Derby and Manchester and a £20m development loan in Edinburgh. 

Paula Purdy said:

“Joining Octopus Property represents a hugely exciting challenge for me, at what is a pivotal time for the industry. Being able to offer a local service, along with the breadth of Octopus’ offering and the support of the wider Octopus Group, meant it was an easy decision and I look forward to helping the talented team meet its ambition of being the UK’s number one specialist property lender.” 

Paula has built a reputation as one of the industry’s most successful and respected sales managers and her appointment is a significant coup for Octopus Property, and a strong endorsement of our regional strategy. The roll out of our regional offering continues to gather pace, aligned with the growing demand from developers and investors outside of London and the South East. Paula’s knowledge and experience operating across the North of England will further enhance our proposition, as we look to replicate in the regions the success we have achieved over nearly 10 years.
D'mitri Zaprzala
Head of Sales